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Swallow Hill Music Annual Report

Swallow Hill Music Annual Report site by Mathew Wood.

Client

Swallow Hill Music

Live Site

Project Goals

Update Swallow Hill Music’s digital annual report, which is a separate microsite from their main website. Keep the same basic layout, while improving page speed, buggy animations and a poor mobile experience. Update with new content, donor lists, financial data, fonts, brand colors and imagery year-over-year.

Process

I began by studying their current main website to get a list of brand assets to use. I adjusted the existing annual report site to fix mobile responsiveness issues, and updated everything to their current brand standards. I also reduced the number of plugins being used and optimized their images for page loading speed and SEO. I organized the donor lists into easy-to-update reusable templates.

Outcomes

Overall increase in Lighthouse & GT Metrix scores. Swallow Hill Music is very happy and have returned for the past three years to create their annual report.