Swallow Hill Music Annual Report
Swallow Hill Music’s digital annual report — a standalone microsite separate from their main website — needed a yearly refresh: new content, updated donor lists, current financial data, refreshed imagery, and alignment with their evolving brand standards. Beyond content updates, the site had accumulated performance issues, buggy animations, and a poor mobile experience that needed to be resolved.
Beginning with an audit of Swallow Hill’s current brand assets, I brought the annual report microsite into alignment with their main site’s visual identity. Mobile responsiveness issues were resolved, animations were stabilised, and the plugin footprint was reduced to improve load speed. Images were optimised for both performance and SEO. Donor lists were restructured into reusable templates, making future annual updates faster and more consistent.
Lighthouse and GT Metrix scores improved measurably after the overhaul. Swallow Hill Music has returned for three consecutive years to produce their annual report — a track record that reflects both the quality of the work and the ease of the ongoing update process.
